Customer lifecycle management is a tool or suite of tools that help ensure that leads and clients are receiving high-quality, personalized service at all times.
Discovery
Discovery is an almost entirely customer-driven process that identifies a need and then a solution that fulfills that need,….
Evaluation
Some evaluation has to happen, whether you intend to buy a solution online or through a conventional sales process involving retail stores or professional……
Purchase
Everyone loves purchase. Vendors love it because it brings in revenue and puts another unit into the world. Customers love it because it satisfies a need,…..
Use Experience
The bliss of purchase is followed by the joy of use and knowing that you now have a solution to that problem that surfaced the last time you were happy. The first-use experience…..
Bonding
Happily engaged customers bond with their products and then their vendors. This is important: A bonded customer is more likely to contribute to a positive Net Promoter
Advocacy
Happy customers are all alike: They got as far as they did unscathed sometimes by luck but other times through dint of a vendor’s perseverance. So, customers become